Let’s talk about on page SEO techniques
SEO begins with on page SEO, so you need to know the correct on-page SEO techniques. Once you have chosen your keyword for the page, you need to optimise your page for the keyword otherwise you aren’t going to rank well, regardless of how much link building you manage to do.
Therefore, on-page SEO is one of the most important SEO steps. Regardless of how important it is, it is also fundamental and without it, your SEO efforts will be useless.
Here is an info graphic or checklist I made summarising all on page SEO techniques which will be discussed.
On page SEO techniques in depth
This applies to everything you do on your page, so I want to put this first so you can design your content plan around this. Any other on page SEO techniques must be implemented with this in mind. Your keyword density should be between 0.5% and 2.5%. I would recommend keeping it just below 2.5%, but this isn’t always possible so in that case just ensure it is above 0.5%.
This is due to Google implementing a new part to their algorithm penalising keyword stuffing, which had a big effect on offending pages or websites.
So, design your content with the keyword density in mind so it flows smoothly.
The title is very important so you want to keep three things in mind:
- Keyword placement
- Piquing interest
So to start, you must have your keyword in the title. The closer to the start of the title the keyword is the better in terms of ranking on a search engine.
On top of placing your keyword in the best place possible, you want to design your title to pique the interest of the viewer so you can increase click through rate. Try to keep this in mind when finalising your title: Would this title make me click this link? This isn’t technically one of my on page SEO techniques; however it does help contribute towards page growth.
While you are considering the two points above, you also need to keep the total amount of characters in the title below 65. This isn’t actually vital, however, when the title is over 65 characters Google cuts off the end of the title. This doesn’t look that great, so it is better just to keep your title under the limit.
Your content should have subheadings. They help with readability and structuring your posts.
Subheadings hold more clout than regularly paragraphs in Google’s algorithm. Additionally, the lower the number of the heading, e.g. <h1> vs <h2>, the more important it is in terms of SEO.
So, placing your keyword in subheadings is a great way to improve your ranking, and think about the headings you are placing it in. The more important the heading on the page, the more influence it has on the page’s rank!
Keyword in first paragraph
Make sure you place your keyword in the first paragraph of your post. This lets the search engine crawlers know what the content is about and shows that it is relevant content. A very important step, but a simple one too.
You must have at least one image on your page, and having more is better if it complements your text content. Having an image means your page can appear in Google Image Search too, which is great. They also generally help SEO and are a positive attribute in the eyes of crawlers.
Creating an info-graphic is a great way to add an image to your post and it helps you stand out from normal text posts. Standing out is important!
Images Alt Text
Now that you know that you need an image (I assume you do if you read this far!), you need to get the alt-text right.
This is the alternative text of the image, and effectively just describes what the image is if it cannot load on the page. Search engine crawlers see this and use it to know what your images on the page are. So guess what… Put the keyword in the alt text for ALL IMAGES! Then the crawlers know what these images are, and that they are relevant.
This part does not contribute to the keyword density.
The longer your content, is the better it, is in the eyes of a search engine in this regard. But, this isn’t very helpful with no numbers.
You should aim to have at least 300-500 words in your content, as long as it is good and relevant. I would say it’s better for the post to be shorter if it’s going to be better quality than a slightly longer, worse post.
This can be one of the trickiest on page SEO techniques when you run out of things to write. I would suggest doing more research and getting more knowledgeable to increase your text.
So we have just discussed content length. When you are aiming to increase the length of your text, you may accidently create content that is similar to something that is already on your website. This doesn’t just mean do you have another post called ‘On page SEO techniques’, it also includes all the content on all pages across your website and also the internet in general.
Duplicate content is frowned upon by search engines, so make sure you are not posting duplicate content or it will negatively affect your ranking.
If you don’t know what this is, this is a tag in the HTML code of your page which describes your post in 320 characters.
This is the description that shows when your page shows up on a search engine.
You must have a meta description, and then you must make sure your keyword is featured in the meta description. Furthermore, keep your meta description below the 320 characters or it will be cut off, like a title that is too long.
Like a title, you want to ensure your meta description is enticing people to click on it, and get that click through rate up. Make it intriguing!
The slug is the part of the url that goes after your domain name. My slug contains ‘on page SEO Techniques’ as you can see.
There are three things you want to do to have the perfect slug:
- Keyword in the slug – the closer to the start the better
- Visually pleasing slug – this is very visible on search engines to the searcher so you want it to look good
- This is similar to the one before, but keep the slug short and sweet
Links – inbound and outbound
You must include links in your posts. Links, both inbound and outbound, are viewed positively by Google.
Inbound links – Make sure you include at least one link to other pages on your website. It is viewed favourably by crawlers and it helps pass link juice throughout your website and keeps it all interlinked.
Outbound links – make sure to include at least one link to a website that is not yours. These are also viewed favourably. Also make sure your outbound link is a dofollow link, which it should be by default anyway.
You must make your website mobile friendly, it’s as simple as that. If you are on WordPress or a similar service, no need to even think about this step as you should be all good. You can always check though!
This is because back in 2015 Google started penalising websites that are not mobile friendly, in terms of search engine rankings.
Don’t negate your other on page SEO techniques by not having a mobile friendly site!
Fast load speed
In a similar way to mobile friendly sites, you will be penalised if your site does not load fast enough, and this will also greatly increase your bounce rate if it loads slowly.
Therefore, make sure your website loads fast. Just like if your website is not mobile friendly, if it doesn’t load fast all your effort put into other on page SEO techniques will be wasted.
Finally, make sure the content you are posting is valuable, interesting, educational or useful.
On page SEO techniques are futile if you don’t follow this rule.
This is something that isn’t usually said about on-page SEO but I believe is one of the most important points. If your content isn’t good, it’s not going to get shared. You want your content to get shared, this greatly helps with SEO. Make your content good. Similarly, if your content is good, you will passively build links, which will increase your link juice and therefore increase your position in search engine rankings.
Make good content.
These on page SEO techniques are in no particular order, all of them are important so please focus on all of these things and create your content around them.
Thanks for reading my on page SEO techniques. I know it seems like a lot of steps, but they become a seamless process very quickly, and there are always plugins and services that can help you with this to begin with. Just make sure you do all of this and you’ll be at an excellent starting point in terms of SEO.
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